Occasionally a seller thinks the best idea may be to sell his home himself. In a market like this one, especially, the idea of giving up any of the dollars realized by the sale to pay a commission can be daunting. However, selling your home yourself is usually not a good option. For example, a seller in one of our 55+ communities had listed his home for sale by owner (FSBO) where it languished on the market for more than 6 months, because he didn't have the Realtor connections necessary to market his property properly. He also was overpriced, because he didn't have a Realtor to help him compare his property and price with similar properties to see what price they had brought. During the time that his home was FSBO, property values declined dramatically and he was always "chasing the market." In other words, had he priced somewhat below current market value and if his property had been properly marketed, he undoubtedly would have sold sooner. In the end, he listed with a Realtor, priced the house competively on his Realtor's advice, and the house sold within one day. Yes, he paid a commission. But, by trying to sell the house himself he actually lost more the he would have paid in commission because of the decline in value.

Here is a list of just some of the basics that as your listing agent I will do. Saving money on real estate commissions can cost you a fortune in lost time and lost money for your home. Here are just a few things to consider:

You will need a comprehensive market analysis.
You will need an expert price valuation so your home can sell quickly without under-pricing.
You will need a comprehensive marketing campaign in order to receive the highest possible price for your home.
You will need to network with other Realtors who have buyers who may be interested in purchasing your home.
You will need a local advertising campaign including the creation of print and Internet advertising.
You will need proper signage to promote your home.
You will need the proper legal representation to assure the transaction takes place smoothly.
You will need someone to coordinate showings and other appointments.
You will need someone to conduct, and drive traffic to, your open house.
You will need an experienced negotiator who knows what is reasonable and what is not.
You will need an expert who understands contingencies, cash offers, and so much more.

These are just a few items to consider when thinking about selling your home yourself. At the end of the day, it just isn't worth it. In California, there can be as many as 75 legal forms that must be completed for each transaction to protect both the buyer and seller, requiring hundreds of signatures. Contact me today and I can help you sell your home for the best possible price, and ensure that you have the best possible experience.

Sellers Real Estate Quick Info Request

If you are thinking of selling your home or condo I can help. Please fill out my quick real estate seller's request form and tell me about your property. There is no obligation and your information will be used exclusively to provide you with Simply Superior Service.

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